The game (now distributed as Die Original Moorhuhn Jagd) was developed by the Dutch Witan studios and the Art Department advertising agency as an advertisement for Johnnie Walker whisky in 1999. Imitating the Glorious Twelfth, the game's objective was to shoot down, through a point-and-click interface, as many cartoonish "swamp chickens" (German: Moorhühner; literally "moorhens", ie. willow grouses) as possible in 90 seconds.The game was originally not intended for distribution, but was made  available to play on laptops in bars by promoters dressed up as hunters.  It was soon illicitly copied, however, and became widely available for  download on private websites. The publisher's initial irritation at this  subsided after the game received favorable mentions in popular media  and demand for it grew. From 2000 onwards the game was officially made  available for download by Art Department. It became wildly  popular in German-speaking Europe, to the point of being denounced in  the media as a threat to the bottom line of businesses, on account of  the number of hours wasted by employees playing the game.The game's success spawned a great deal of  merchandise, a comic book series, an animated TV series, several motion picture scripts (although no movie was ever made) and a BMG-produced single (Gimme more Huhn by comedian Wigald Boning). It also caused Germany's authoritative Duden dictionary to include the word "Moorhuhn".
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